NEW YORK, March 20, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, reminds investors that class actions have been commenced on behalf of stockholders of AppLovin Corporation (NASDAQ:APP) and e.l.f. Beauty, Inc. (NYSE: ELF). Stockholders have until the deadlines below to petition the court to serve as lead plaintiff. Additional information about each case can be found at the link provided.
AppLovin Corporation (NASDAQ:APP)
Class Period: May 10, 2023 - February 25, 2025
Lead Plaintiff Deadline: May 5, 2025
The AppLovin class action lawsuit alleges that defendants throughout the Class Period created the false impression that AppLovin’s enhanced AXON 2.0 digital ad platform, in addition to its “cutting-edge AI technologies,” would more efficiently match advertisements to mobile games, in addition to expanding into web-based marketing and e-commerce. In truth, AppLovin was exploiting advertising data from Meta Platforms and using manipulative practices that forced unwanted apps on customers via a “backdoor installation scheme” which inaccurately inflated installation numbers, and, in turn, its profit figures, the complaint alleges.
The AppLovin class action lawsuit further alleges that on February 26, 2025, analyst research reports emerged stating that AppLovin was reverse engineering and exploiting advertising data from Meta Platforms. The reports further alleged AppLovin was utilizing manipulative practices to artificially inflate their own ad click-through and app download rates, such as by having ads click on themselves or utilizing design gimmicks to trigger forced shadow downloads, erroneously inflating installation numbers and, in turn, its profit figures, the complaint alleges. On this news, the price of AppLovin shares fell by more than 12%, the AppLovin class action lawsuit alleges.
For more information on the AppLovin class action go to: https://bespc.com/cases/APP
e.l.f. Beauty, Inc. (NYSE: ELF)
Class Period: November 1, 2023 - November 19, 2024
Lead Plaintiff Deadline: May 5, 2025
According to the Complaint, the Company made false and misleading statements to the market. To maintain investor confidence, e.l.f. Beauty inflated revenue and other financial measures over multiple quarters. The Company suffered from rising inventory levels. The Company falsely attributed its rising inventory to changes in sourcing. Based on these facts, the Company’s public statements were false and materially misleading throughout the class period. When the market learned the truth about e.l.f. Beauty, investors suffered damages.
For more information on the e.l.f. Beauty class action go to: https://bespc.com/cases/ELF
About Bragar Eagel & Squire, P.C.:
Bragar Eagel & Squire, P.C. is a nationally recognized law firm with offices in New York, California, and South Carolina. The firm represents individual and institutional investors in commercial, securities, derivative, and other complex litigation in state and federal courts across the country. For more information about the firm, please visit www.bespc.com. Attorney advertising. Prior results do not guarantee similar outcomes.
Contact Information:
Bragar Eagel & Squire, P.C.
Brandon Walker, Esq.
Marion Passmore, Esq.
(212) 355-4648
investigations@bespc.com
www.bespc.com
