Articles from Syndication Cloud
AI In Revenue Cycle Management Transforming Healthcare Back Office And Specialty Medical Billing
Originally Posted On: https://cognitivehealthit.com/2024/12/13/ai-in-revenue-cycle-management-transforming-healthcare-back-office-and-specialty-medical-billing/
Via Syndication Cloud · December 14, 2024
The Alchemy of Beauty Holiday Collection
This holiday season, unwrap the perfect blend of luxury and efficacy with the exclusive Osmosis holiday collection: THE ALCHEMY OF BEAUTY - Transformative Skincare, Wellness, and Color Magic. Inspired by the art of alchemy, each set is thoughtfully curated to cater to every aspect of your skin ritual, offering the ulti
Via Syndication Cloud · December 14, 2024
Chamomile.ai Revolutionizes AI Chatbot Deployment with
Effortlessly deploying AI chatbots is now a reality with the launch of “Infusion” by Chamomile.ai, an innovative RAG-as-a-Service platform designed to empower businesses by seamlessly integrating AI solutions into their websites, ensuring reliable, secure, and effective results tailored to their unique knowledge bases. Melbourne, Australia, 13 December 2024 — Chamomile.ai, a leading Generative AI R&D […]
Via Syndication Cloud · December 13, 2024
Top Flooring Choices for Your Kitchen Remodel
Originally Posted On: https://kitchenrenovationsperfected.com/top-flooring-choices-for-your-kitchen-remodel/
Via Syndication Cloud · December 13, 2024
How General Contractors Navigate Permit Processes and Building Codes
Originally Posted On: https://chiatovichconstruction.com/how-general-contractors-navigate-permit-processes-and-building-codes/
Via Syndication Cloud · December 13, 2024
Top 3 Crystals for Protection: Which Ones to Use
Looking for crystals for protection? Our guide covers the top 3 crystals known for their protective properties, including their benefits
Via Syndication Cloud · December 13, 2024
Asset Management Lockers Business Case
To purchase asset management lockers, you might need to build a business case. Here are our tips to make yours the best it can be.
Via Syndication Cloud · December 12, 2024
Colorful Rugs for Living Room: Transform Your Living Room
When it comes to interior design, the living room is often the heart of the home. It's where we gather with family, entertain friends, and relax after a long da
Via Syndication Cloud · December 13, 2024
Runner Rug: The Ultimate Guide to Selecting the Ideal Rug
Choosing the perfect runner rug for your space can feel like a daunting task. With so many options, where do you even start?
Think of it like finding the per
Via Syndication Cloud · December 13, 2024
Strategies for Effective Meth Crime Defense
Methamphetamine-related crimes are on the rise, leading to an increased focus on effective defense strategies for individuals facing charges related to this
Via Syndication Cloud · December 13, 2024
How to Celebrate Your Anniversary with a Limo in NJ
When it comes to celebrating special milestones, such as anniversaries, nothing quite compares to the extravagant and unforgettable experience of riding in a luxury limousine. In New Jersey, there is no shortage of stunning sights and luxurious destinations to enjoy with your significant other on this momentous occasion. From upscale restaurants to scenic drives along the coast, a limo provides the perfect backdrop for creating cherished memories that will last a lifetime. Join us as we delve in
Via Syndication Cloud · December 13, 2024
Holiday Gift Guide: for Hair and Beauty Lovers
Discover the best hair and beauty gifts this holiday season! From luxe sets to budget-friendly finds, shop thoughtful picks for everyone at Salon Direct.
Via Syndication Cloud · December 13, 2024
Drug Possession AZ
Drug possession in Arizona can lead to jail time, fines, or probation. Knowing Arizona's drug laws and penalties is essential, even for first-time offenders
Via Syndication Cloud · December 12, 2024
The Minimalist’s Guide to Choosing Modern Rugs
Minimalist design is more than a trend—it’s a lifestyle. With its focus on simplicity, functionality, and elegance, minimalism is about
Via Syndication Cloud · December 12, 2024
From Hallways to Kitchens: Creative Uses for Runner Rugs
When you think of runner rugs, hallways likely come to mind. But these long, narrow floor coverings are far more
Via Syndication Cloud · December 12, 2024
5 Easy Tips For Decorating Your Great Room
Discover the best O General AC models from the leading O General company in Dubai and Sharjah, offering top-quality cooling solutions for your home and business
Via Syndication Cloud · December 13, 2024
EBME Locker’s Smart
EBME smart lockers are a great way to protect medical kits better and ensure your staff has more time. Digital EBME locks provide easy, efficient access.
Via Syndication Cloud · December 12, 2024
IT Asset Click and Collect Techbar
Protect your office equipment and free up time for your IT team by allowing staff to exchange and return items with self-service lockers.
Via Syndication Cloud · December 12, 2024
Adrenal Fatigue Symptoms Natural Treatment
Discover the symptoms, causes, and natural treatments for adrenal fatigue. Learn how tools like the Adrenal Stress Test Kit and targeted supplements can restore balance and energy.
Via Syndication Cloud · December 12, 2024
Layering Living Room Rugs: A Winter Style Guide
When winter rolls around, creating a cozy and inviting home becomes a top priority. One of the simplest ways to
Via Syndication Cloud · December 12, 2024
Tactical TRT Launches Telehealth Services for Testosterone Replacement Therapy & Erectile Dysfunction Treatment in Texas
Mansfield, TX, December 12, 2024 — Tactical TRT is proud to announce the launch of its new business, dedicated to providing high-quality testosterone replacement therapy (TRT) and erectile dysfunction (ED) medication through convenient Telehealth visits. As a patient-centered care provider, the company aims to improve the overall health and well-being of men across Texas by […]
Via Syndication Cloud · December 12, 2024
Is your business self-aggrandising?
Is your business and brand trying to communicate by simply saying how good you are?
Often, companies think by telling everyone how great they are, they will get results.
The reason you may not be getting the results you want, you are not telling a story. Relationships are built on connection. Your audience want to feel connected to your brand and this connection is built on the stories you share with your audience.
Corporate storytelling is about creating a connection and driving action. Through compelling narratives, corporates can transform their communications, making them more effective, memorable and importantly shareable.
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A recent example of this is a safety campaign by a medium-large company in Australia. The company produced multiple videos, stills and graphics showcasing their dedication to safety and their people, this was shown internally and through LinkedIn, Instagram and Facebook.
The problem is, they talked about the processes they have in place and how seriously they take safety as a business, using words such as our… we… etc as they ran us though what they do.
No one cared… Why?
By having senior and middle management pop a hard hat on and tell the audience they believe in safety while telling us about their values and processes, is immediately de-prioritised due to the way we humans prioritise information.
That is, is it a threat? Is it boring? Is it too complicated?
To effectively communicate, you need to activate our dopamine or serotonin responses. You can do this through either entertainment (dopamine) or by informing audiences with the information they seek (serotonin). By telling your audience how great you are rather than showing through a story, the opportunity to make a connection has been lost.
So, what is the alternative? Show, don’t tell.
If the company had used a near miss or incident, then re-enacted these; shown the people; the implications in an emotional way, then shown the steps the company took to ensure it will never happen again. This story could have talked to our emotional side and cut much deeper internally and externally to the organisation.
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Whether you’re launching a new product, creating a brand identity, or communicating with your customers, storytelling can transform your communication efforts from mundane to memorable.
What can you do?
Here are some tips to create stories that will improve your communication efforts from your brand identity through to internal presentations.
First determine what the key concept or point you want to get across? Use this to guide your story and importantly finish here…
Then use a simple story structure:
Some examples on how you can use this in business:
Brand story: This is who we were | This is what happened | This is who we’re now
Recruitment: Meet XX | This happened to XX (leadership training, major incident managed well etc etc) | This is where XX is now (promotion).
Product sales: The before (What your customers life was before) | The change (your product as a solution) | The after (What their life is like now).
Be Creative.
Another famous example is a successful Nike advert where they showed a boy jogging down an outback road with the end slogan “Find your Greatness”. This left the beginning and end of the story up to the imagination of the viewer while leaving us with enough visual information to place ourselves in the same situation to be inspired. They showed us.
Important points
Keep it simple
Clarity: A simple story is a clear story. Focus on a single, clear message. Avoid unnecessary details and complexities that can confuse your audience.
Relatability: Make your story relatable by using simple language and familiar scenarios. When your audience can see themselves in your story, they are more likely to connect.
Shareability: Your story is likely complex, simplify it down. If someone hearing your story for the first time can then repeat it, you are much more likely to have a story shared by others and expand your reach.
Make your audience care.
Explain Why It Matters: To make your audience care about your story, you need to explain why it matters. Highlight the relevance of your message to their lives. Whether it’s solving a problem, fulfilling a need, or providing a new perspective, your story should clearly articulate its significance.
Create Emotional Investment: By tapping into your audience’s emotions, you can create a sense of investment in your story. Use descriptive language, vivid imagery, and relatable characters to evoke feelings that resonate with your audience.
Show How It Improves Their Lives: Show your audience how your product, service, or message can improve their lives. Whether it’s through testimonials, case studies, or demonstrations, illustrate the benefits and positive impact.
Solve Their Problems: Identify your audience’s pain points and position your brand as the solution. By addressing their challenges and offering effective solutions, you can create compelling narratives that resonate with your audience.
Incorporating storytelling into your communication strategy can transform the way you connect with your audience. By creating human connections, differentiating your brand, engaging your audience, and resonating emotionally, you can craft stories that captivate and convert.
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Want to learn more? Below are some recommended resources:
What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring Self
Bird by Bird: Some Instructions on Writing and Life
Screenplay – The foundations of screenwriting
Storyteller Tactics
At The Ground We Walk On, we find stories and bring them to life.
Angus DownerFounder
If you would like help to identify and bringing your story to life, reach out for a chat.
Email: angus@thegroundwewalkon.com.au LinkedIn: https://www.linkedin.com/in/angus-downer/
Via Syndication Cloud · December 13, 2024
Solid Rugs: The Secret to Effortless Minimalist Decor
When it comes to minimalist decor, every element plays a crucial role. The simplicity of clean lines, muted tones, and
Via Syndication Cloud · December 12, 2024
Incorporate Peptide and Collagen into Skincare Routine
Boost your skincare routine with peptides and collagen. Find simple ways to incorporate these ingredients daily for hydrated, youthful, and radiant skin.
Via Syndication Cloud · December 12, 2024
Tank or Tankless: Which Water Heater Is Right for Your Home?
Originally Posted On: https://knightsplumbingllc.com/tank-or-tankless-which-water-heater-is-right-for-your-home/
Via Syndication Cloud · December 12, 2024