Articles from InMarket

InMarket, the outcome intelligence platform, today announced the beta launch of Maestrø, an agentic media optimization orchestrator that connects every brand's campaign decisions back to real-world consumer outcomes. As brands and agencies accelerate AI adoption, Maestro provides the accountability layer that ensures faster changes are based on true incremental growth, not AI hallucinations. Maestrø puts InMarket's Outcome Intelligence directly in the hands of the teams driving media success and embeds into the tools they already use.

InMarket and Basis, the leading intelligent operating system for autonomous advertising, today announced a significant expansion of their strategic partnership designed to close that gap.

InMarket, the leader in real-time marketing and measurement, today announced a new strategic partnership with Yahoo DSP, the omnichannel programmatic platform designed to offer flexibility and drive value to brands and agencies. Through this expanded partnership, advertisers on Yahoo DSP in the U.S. and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.

InMarket, the leader in real-time marketing and measurement, today released Breakthrough Outcomes report, recognizing six brands whose campaigns converted real-world consumer intent into measurable sales outcomes. The winners – Welch’s, OLLY, Bob Evans Farms, The Laughing Cow, Monkey Shoulder Scotch Whisky and Tullamore D.E.W. Irish Whiskey – were selected across CPG, beverage and OTC verticals for campaigns that achieved results including up to $1.5 million in incremental sales, $11.43 incremental return on ad spend (iROAS), 23.3% incremental lift, and 3.6% sales lift.